Skip to product information
1 of 11

Oral-B: iO Series 4 Rechargeable Electric Toothbrush with Brush Head

Oral-B: iO Series 4 Rechargeable Electric Toothbrush with Brush Head

Regular price $78.99 USD
Regular price Sale price $78.99 USD
Sale Sold out
Color
Size

Elevate your oral care routine with the Oral-B iO4 Smart Electric Toothbrush. Experience a superior clean and healthier gums with this innovative toothbrush.

Key Benefits:
Drastically improves oral health:
Removes up to 500% more plaque than a manual toothbrush, leading to visibly healthier gums in just one week.
Personalized brushing experience: Tracks your brushing habits and provides real-time feedback to help you achieve a thorough clean.
Gentle yet effective: The round brush head and gentle micro-vibrations deliver a smooth and comfortable clean without harming your gums.
Customizable clean: Choose from four brushing modes to suit your specific needs and preferences.
Convenient and sustainable: Enjoy a long-lasting battery, a travel case for on-the-go use, and eco-friendly materials.


What We Love

1. Advanced Cleaning Technology: Features cutting-edge brushing technology for superior oral hygiene, delivering a thorough clean with every use
2. Rechargeable Battery: Long-lasting battery life with a quick recharge capability, reducing the need for frequent replacements and minimizing waste
3. Eco-Friendly Materials: Constructed with sustainable materials, aligning with environmentally conscious practices
4. Travel-Friendly Design: Comes with a compact travel case, making it easy to maintain your oral care routine on the go

ASSESSMENT AS OF: JANUARY 2024

Sustainable Features

Price Point

Estimated Life Expectancy

What We'd Like to See Improved

Savings & Benefits for Switching from Conventional Options

View full details

The iO is Oral-B's best technology: Clinically Proven 500% More Plaque Removal Along Gumline versus a manual toothbrush. The i04 coaches you to a perfect clean. This is real time personalized coaching. The accompanying App shows your daily brushing report. Having 4 Brush Modes (Daily Clean, Whiten, Sensitive, and Super Sensitive) Oral-B is on your team for your everyday brushing task. A Round head and gentle micro-vibrations, the Magnetic interaction delivers smooth, harmonious motion through a Synchronized cleaning action (micro-vibrations synced with oscillations). A Built-in-2-Minute Timer ensures an even easier experience, helping you get an optimal clean on all your teeth. The Oral-B's quadrant timer breaks the two minutes up into four 30-second intervals to clean each quadrant of your mouth; we keep the time, so you don't have to. Delivering the perfect pressure is done by having a Pressure Sensor. The Pressure Sensor Indicates optimal cleaning pressure and warns of over pressure. With an accompanying travel case, you'll have a fresh clean everywhere you go. We're with you on your next trip or even your mid-day on-the go brushing! Best of all, it is brought to you by Oral-B-the #1 brand used by dentists worldwide.* *Based on surveys of a representative worldwide sample of dentists carried out for P&G regularly.Do not use on children under age 3. Replace brush (head) every 3 months or sooner if brush head becomes worn.

  • FOR HEALTHIER GUMS IN JUST 1 WEEK remove 100% more plaque and even 2.5X in between teeth* with ORAL-B MOST ADVANCED TECHNOLOGY *vs a manual brush

TRACK AND IMPROVE YOUR BRUSHING HABITS over time with ORAL-B APP through performance reports, journeys, and goals

  • PROTECT YOUR GUMS WITH iO PRESSURE SENSOR, Oral-B's only one to signal if you are applying the PERFECT PRESSURE for an effective and safe clean
  • PERSONALIZE YOUR BRUSHING choosing among 4 CLEANING MODES: Daily Clean, Sensitive, Super-Sensitive, Whitening
  • Always MAXIMIZE YOUR CLEAN with iO LIGHTRING TIMER -that celebrates a dentist recommended 2-minute brush- and REFILL CHANGE ALERT
  • Oral-B ROUND brush heads REACH WHERE RECTANGULAR manual brushes DON'T. Experience our BEST CLEAN from Oral-B, #1 brand most used by dentists worldwide
  • Benefit from a LONG-LASTING CHARGE with the Lithium-ion battery

BrandOral-BAge Range (Description)AdultSpecial FeatureTravel Size, Brushing Timer, Pressure Sensor, RechargeablePower SourceCorded ElectricItem Firmness DescriptionHard

Summary

The Oral-B iO Series 4 Electric Toothbrush stands out as a more sustainable and eco-friendly option compared to traditional plastic disposable toothbrushes. Offering significant health benefits and long-term durability, this electric toothbrush is designed to last, reducing the need for frequent replacements and contributing to a greener lifestyle.

Disposable plastic toothbrushes, while inexpensive upfront, come with hidden environmental costs. Their short lifespan means they need to be replaced often, leading to high plastic consumption and excessive waste. Over time, these brushes also contribute to the growing issue of microplastic pollution. As they degrade, tiny plastic particles are released into the environment, posing risks to both ecosystems and human health.

The Oral-B iO Series 4 Electric Toothbrush reduces the overall use of plastic by lasting much longer than its disposable counterparts. Its replaceable brush heads cut down on waste, and the advanced technology ensures superior cleaning performance, promoting better oral health in the long term. This not only leads to fewer dentist visits but also means less plastic waste generated from multiple toothbrushes.

In summary, while plastic disposable toothbrushes may seem convenient, their environmental impact and short lifespan make them a poor choice. The Oral-B iO Series 4 Electric Toothbrush, with its long-term durability and reduced plastic consumption, provides a far more sustainable, eco-friendly solution that promotes both personal and environmental health. It’s a smart investment for those looking to reduce their ecological footprint while maintaining optimal oral care.

Country of Origin:

  •  Germany

Sustainability Explanation:

1. Manufacturing: 7/10

  • Made close to the target market, the toothbrush is made in Germany but the charging base is made in China

2. Distribution: 7/10

  • Made close to the target market

3. Cost: 5/10

  • About 20X greater than disposable toothbrushes

4. Packaging: 7/10

  • Contains mostly sustainable packaging - mostly cardboard and paperboard

5. Effectiveness: 10/10

  • Ideal toothbrush format that can clean just below the gumline unlike manual toothbrushes

6. Lifespan: 10/10

  • Many Oral-B toothbrushes will last for nearly a decade,  we would prefer that the company had a repair and battery replacement program

7. Fun: 10/10

  • A fun toothbrush to use - does most of the work for you

8. Relevance: 10/10

  • Works extremely well in cleaning below the gumline

9. Disposal: 7/10

  • Is part of the P&G/Oral-B free recycling program - plastic cannot be easily recycled, but the manufacturer is making some effort

10. Recycling: 7/10

  • Is part of the P&G/Oral-B free recycling program - plastic cannot be easily recycled, but the manufacturer is making some effort

Oral-B iO Series 4 Rechargeable Electric Toothbrush with Brush Head Benefits:

1. Sustainability:  

  • Rechargeable battery reduces the need for disposable batteries, cutting down on waste

2. Durability: 

  • Long-lasting design ensures the toothbrush can be used for years, reducing overall waste

3. Health Benefits:  

  • Advanced technology offers superior plaque removal and gum health improvement compared to manual brushes

4. Eco-Friendly Usage:

  • Fewer replacements compared to disposable brushes, leading to less plastic waste over time

5. Low Microplastic Shedding:

  • Durable bristles mean minimal risk of microplastic shedding compared to single-use plastic toothbrushes

Plastic Disposable Toothbrush Drawbacks:

1. High Plastic Usage:  

  • Single-use plastic design contributes to significant plastic waste over time

2. Microplastic Shedding:  

  • Bristles can degrade and shed microplastics into the environment with frequent use

3. Short Lifespan:

  • Disposable nature means these brushes need frequent replacement, creating more waste and pollution

4. Non-Recyclable: 

  • Most disposable toothbrushes are made from mixed materials that are difficult to recycle, leading to landfill accumulation

5. Health Concerns: 

  • While effective for cleaning, disposable brushes often lack the advanced cleaning features of electric brushes, offering less thorough oral hygiene

How to Start Using Oral-B iO Series 4 Rechargeable Electric Toothbrush with Brush Head:

1. Purchase: 

  • Invest in the Oral-B iO Series 4, available at most online and retail stores

2. Setup:  

  • Follow the user guide for charging and setting up the brush, and sync it with the Oral-B app for real-time feedback on brushing

3. Replace Heads:  

  • Use replaceable heads, which last up to 3 months, to further reduce waste

4. Sustainable Care: 

  • Dispose of the brush heads responsibly by participating in take-back or recycling programs offered by some manufacturers

5. Maintenance: 

  • Keep the toothbrush clean and well-charged for long-lasting use, reducing the need for early replacement

Summary

Plastic disposable toothbrushes are significantly cheaper, with a lifetime cost of around $200, compared to the electric toothbrush's $2,000 investment over the same period. Despite the cost difference, both products produce a similar amount of plastic waste—approximately 4 kg. However, the complexity of waste from electric toothbrushes is higher due to the inclusion of electronics, which adds another layer of environmental burden. Disposing of electronic components is often more challenging, contributing to waste streams that are harder to recycle and manage.

In terms of chemical exposure, both toothbrush types may contain harmful substances, but disposable plastic toothbrushes could pose a greater risk over time. The plastic material in disposable toothbrushes may leach harmful chemicals into the environment and potentially into users’ bodies, especially with prolonged use. Electric toothbrushes, while also containing plastics, may expose users to fewer harmful chemicals in direct use, though their more intricate design and electronic components bring about concerns related to long-term environmental impact.

Plastic disposable toothbrushes are more economical, they may carry hidden costs in terms of chemical exposure and environmental harm. Electric toothbrushes, though more expensive, present a more complex environmental challenge due to electronic waste but may offer a cleaner, safer brushing experience in terms of direct chemical exposure.

In conclusion, the choice between plastic disposable and electric toothbrushes involves a trade-off: lower upfront cost and simplicity of disposal versus higher lifetime expense and the challenge of managing electronic waste. Each option presents its own environmental and health considerations, making the decision dependent on both personal preferences and a broader commitment to sustainability.

Lifetime Plastic Avoided

Oral-B iO Series 4 Rechargeable Electric Toothbrush with Brush Head 

1. Lifespan Estimate:

The typical lifespan of an electric toothbrush, such as the Oral-B iO Series 4, is about 5 years. However, the brush heads need to be replaced every 3 months.

2. Number of Purchases Over 50 Years:

Toothbrush unit: Given a 5-year lifespan: Number of purchases = 50/5 = 10

Brush heads: Given a 3-month lifespan for each brush head: 

  • Number of brush heads per year = 12/3 = 4
  • Number of brush heads over 50 years = 4×50 = 200

3. Plastic Content Estimate:

Toothbrush unit: Assume the toothbrush contains about 200 grams (0.2 kg) of plastic, including the body and internal components

Brush heads: Each brush head contains about 10 grams (0.01 kg) of plastic

4. Total Plastic Consumption Over 50 Years:

Toothbrush unit: Total plastic consumption for toothbrush units = 10×0.2 kg = 2 kg

Brush heads: Total plastic consumption for brush heads = 200×0.01 kg = 2 kg

Total plastic consumption: Total plastic consumption = 2 kg+2 kg = 4 kg 

Plastic Disposable Toothbrush

1. Lifespan Estimate:

The typical lifespan of a plastic disposable toothbrush is around 3 months

2. Number of Purchases Over 50 Years:

Given a 3-month lifespan: 

Number of purchases per year = 12/3 = 4

Number of purchases over 50 years = 4×50 = 200

3. Plastic Content Estimate:

Assume each plastic toothbrush weighs about 20 grams (0.02 kg)

4. Total Plastic Consumption Over 50 Years:

Total plastic consumption = 200×0.02 kg = 4 kg

Switching Savings/Costs

Oral-B iO Series 4 Rechargeable Electric Toothbrush with Brush Head 

Total Cost Over 50 Years:

Toothbrush unit: Assume the cost of one Oral-B iO Series 4 toothbrush is $100: Total cost for toothbrush unit = 10×100 = $1,000

Brush heads: Assume the cost of one brush head is $5: Total cost for brush heads = 200×5 = $1,000

Total cost: Total cost over 50 years = 1,000+1,000 = $2,000

Plastic Disposable Toothbrush

Total Cost Over 50 Years:

Assume the cost of one plastic disposable toothbrush is $1: 

Total cost = 200×1 = $200

Chemicals Avoided

Oral-B iO Series 4 Rechargeable Electric Toothbrush with Brush Head 

  • Chemicals: The electric toothbrush may contain certain chemicals in its plastic components and electronic parts, but these are generally considered safe for consumer use. However, there is a potential presence of plasticizers and other additives.

Plastic Disposable Toothbrush

  • Chemicals: Disposable toothbrushes may contain various chemicals used in the plastic, which are potentially harmful if they leach out:
  1. Phthalates
  2. Bisphenol A (BPA)

References:

  1. Environmental Working Group (EWG) for chemical safety information
  2. General product lifespan and cost assumptions from typical market observations