Our Story

At The Tribalist, we’re passionate about helping people create Healthy Homes by identifying healthier, more sustainable alternatives that benefit our health, wallets, and the environment.

"a deeply personal health scare..."

Our co-founder Jill’s journey began with a deeply personal health scare—an allergic reaction on her face that wouldn’t go away. After a battery of tests, she discovered she was highly sensitive to propylene glycol, a chemical found in many conventional and even so-called "clean" beauty products.

The realization was a wake-up call: even products marketed as safe often weren’t. As Jill dove into ingredient lists, online databases, and research studies, she found just how widespread these chemicals were—and how little transparency existed.

Determined to find safer solutions, Jill began building her own database of truly non-toxic alternatives, starting with Amazon and Etsy. She tested and reviewed countless products and began to recognize patterns: brands that cut corners, ingredients that were repeat offenders, and products that genuinely delivered healthier results. What started with skincare soon expanded to haircare, household items, and beyond. Jill’s experience became a guiding force in The Tribalist’s mission to make sustainable living both accessible and practical.

"options that not only lasted but also avoided the health risks associated with synthetic coatings."

Similarly, during the pandemic, our co-founder Vipul became frustrated by costly, disposable nonstick cookware that quickly lost its effectiveness. Beyond their poor durability, he learned that many nonstick coatings especially those made from PTFE or PFOA can release toxic fumes when overheated and may leach microplastics or forever chemicals into food. His research led him back to durable, healthier materials like cast iron, carbon steel, stainless steel, and copper options that not only lasted but also avoided the health risks associated with synthetic coatings.

Earlier in life, shaving sparked a similar realization. The cycle of disposable razor cartridges and canned shaving cream felt wasteful and unnecessarily expensive. Digging deeper, Vipul discovered that many shaving creams contain synthetic fragrances, parabens, and other chemical irritants that can harm sensitive skin or disrupt hormonal balance. He switched to traditional shaving soap, a brush, and a double-edge razor—enjoying a healthier shave with less waste and fewer questionable ingredients.




  • Realizing the gap between how we live and how we could live, The Tribalist began as a movement to rethink our spaces and simplify our lives. Our mission is to make healthier living accessible to everyone—through thoughtful design, smart organization, and sustainable choices.

    With entrepreneurial backgrounds and expertise in AI, we saw an opportunity to leverage technology as a tool to help people create healthier homes effortlessly. Together, we founded The Tribalist to guide and empower others—helping you reclaim your health, save money, and care for the planet, one intentional choice at a time.


    Jill & Vipul,

    Founders, The Tribalist

Plans & Pricing for your Healthy Home Transformation

Start small with DIY guides or let us guide you step-by-step to create your Healthy Home

  • DIY Healthy Home Starter Kit

    $10

    ✅ Comprehensive guide and workbook










    GET STARTED 

  • AI-Powered Room Makeover Plan

    $25

    ✅ Comprehensive guide and workbook
    ✅ AI-assessment of health, financial, and waste impact - for 1 room
    ✅ Healthy product recommendation list





    GET STARTED 

  • Personalized Healthy Home Coaching

    $150

    ✅ Comprehensive guide and workbook
    ✅ AI-assessment of health, financial, and waste impact - for 1 room
    ✅ Healthy product recommendation list
    ✅ Assessment review session with a Tribalist Consultant



    GET STARTED 

  • Complete Healthy Home Transformation

    $500

    ✅ Comprehensive guide and workbook
    ✅ AI-assessment of health, financial, and waste impact - for 1 room
    ✅ Healthy product recommendation list
    ✅ Assessment review session with a Tribalist Consultant
    ✅ Three design sessions with a professional Tribalist Designer

    GET STARTED